August 2025
Value for money? Learn how communication and marketing can better demonstrate their performance. My tips and insights from 15 years of experience in international corporations, presented in a compact format in the new PR Report Workshop.
Optimal performance is crucial, especially in times of tight budgets. For greater impact of daily operations and increased visibility with top management.
While sales (and most times also marketing) can demonstrate their success with clear metrics such as revenue and leads, corporate communications is often seen as a cost center. Many board members are unclear about its contribution to the company’s success and therefore wonder whether budgets could be better spent elsewhere or eliminated altogether.
Now what?
1. Business Orientation: Consistently align communication goals with corporate goals.
2. Data and Methods: Use controlling instruments, performance marketing approaches, and AI.
3. Measurement and Optimization: Demonstrate successes to management and position communication as a value driver.
If this resonates with you, don’t miss my monthly workshops – I’m sharing concrete cases and tools you can apply right away.
April 2025
January 2025
What have you been up to lately? And what exactly is Performance Communications? Those were two questions Marcus Metcalfe asked me on his ELUCID podcast.
We chatted about how to achieve more with less in Corporate and Marketing Communications and how consulting and project leadership are addressing real business needs during this era of tight budgets and hiring freezes.
If you’re curious but short on time, start the video at 8’40.
December 2024
September 2024
August 2024
